Account based Sales and Marketing Software Stack

Press Release: GleanView​ ​Fuels​ ​its​ ​Account​ ​Based​ ​Solution​ ​for​ ​Sales​ ​and​ ​Marketing​ ​with​ ​Built​ ​In Targeting​ ​Intelligence

Jacksonville,​ ​FL​ ​​ ​-​ ​Dec​ ​5,​ ​2017​ ​​ ​Today​ ​GleanView​ ​announced​ ​a​ ​major​ ​expansion​ ​of​ ​its​ ​account based​ ​sales​ ​and​ ​marketing​ ​platform​ ​with​ ​the​ ​addition​ ​of​ ​built-in​ ​company and contact insights​ ​powered by​ ​InsideView,​ ​the​ ​leader​ ​in​ ​Targeting Intelligence.​ ​This​ ​powerful​ ​new​ ​upgrade embeds​ ​continuously refreshed ​intelligence​ on a​bout​​ ​30+​ ​million​ ​contacts​ ​and​ ​13+ million​ ​companies​ from​ ​over​ ​40,000​ ​data​ ​sources​ ​directly​ ​into​ ​GleanView’s​ ​platform.

With​ ​this​ ​new​ ​natively​ ​embedded​ ​data​ ​set,​ ​sales​ ​and​ ​marketing​ ​teams​ ​can:

  • Find​ ​new​ accounts​​ ​that​ ​match​ ​their​ ideal​ ​customer​ ​profile​ ​using​ ​rich​ ​filters​ ​such​ ​as​ ​employee count,​ ​location,​ ​annual​ ​revenue,​ ​industry​ ​codes,​ ​keywords,​ ​technology​ ​profiles, ​and​ ​business news​ triggers.​ ​These​ ​accounts​ ​can​ ​then​ ​be​ ​jointly​ ​targeted​ ​by​ ​sales​ ​and​ ​marketing​ ​using​ ​GleanView.
  • Find​ ​new​ ​contacts​ ​​at​ ​target​ ​companies​ ​using​ ​filters​ ​like​ ​job​ ​function,​ ​​title,​ ​and location.​ ​​ ​Turnover​ ​can​ ​make​ ​finding​ ​the​ ​right​ ​contact​ ​that​ ​matches​ ​the​ ​ideal​ ​persona​ ​at​ ​a​ ​target account​ ​difficult.​ ​​ ​With​ ​this​ ​new​ intelligence,​ ​teams​ ​can​ ​choose​ ​the​ ​best​ ​person​ ​to​ ​target​ ​and​ ​get complete​ ​contact​ ​information​ ​including​ ​phone,​ ​email,​ ​and​ ​address.
  • Enrich​ ​existing​ ​accounts​ ​and​ ​contacts​​ ​with​ ​up​ ​to​ ​35​ ​company​ ​data​ ​points​ ​and​ ​18​ ​contact data​ ​points.​ ​​ ​By​ ​giving​ ​teams​ ​the​ ​full​ ​demographic and ​technographic data,​ ​and​ ​latest​ ​news​ ​on​ ​all existing​ ​and​ ​new​ ​accounts,​ ​they​ ​can​ ​choose​ ​the​ ​best​ ​ones​ ​to​ ​focus​ ​on and discover the best time to reach out.

“GleanView​ ​is​ ​the​ ​ultimate​ ​engine​ ​to​ ​execute​ ​account​ ​based​ sales and marketing ​plays,​ ​said​ ​GleanView​ ​CEO​ ​Bill​ ​Calhoun, ​but​ ​clean, accurate data​ ​is​ ​needed​ ​to​ ​fuel​ ​the engine.​ ​InsideView​ ​is​ ​the​ ​leading provider of Targeting Intelligence,​ ​so​ ​they​ ​are​ ​the perfect​ ​partner​ ​to​ ​help​ ​power​ ​our​ ​platform​ ​and​ ​strengthen​ ​our​ ​leadership​ ​in​ ​the​ ​account​ ​based solution​ ​space.”

Traditionally,​ ​B2B​ ​sales​ ​and​ ​marketing​ ​teams​ ​have​ ​operated​ ​independently​ ​of​ ​each​ ​other,​ ​using different​ ​technology​ ​solutions​ ​and​ ​sometimes​ ​working​ ​towards​ ​different​ ​goals.​ ​​Marketers​ ​are tasked​ ​with​ ​generating​ ​qualified​ ​leads​ ​while​ ​sales​ ​is​ ​focused​ ​on​ ​closing​ ​deals.​ ​​In​ ​an​ ​ideal world,​ ​these​ ​two​ processes​ ​are​ ​aligned.​ ​​ However,​ ​more​ ​often​ ​than​ ​not,​ ​sales​ ​considers​ ​many​ ​ ​marketing​ ​leads​ ​to​ ​be​ ​not qualified,​ ​and​ ​marketing​ ​thinks​ ​the​ ​sales​ ​team​ ​doesn’t​ ​follow​ ​up on​ ​the​ ​leads​ ​they​ ​work​ ​so​ ​hard​ ​to​ ​generate.

The​ ​solution​ ​to​ ​this​ ​problem​ ​lies​ ​in​ ​getting​ ​both​ ​sales​ ​and​ ​marketing​ ​on​ ​the​ ​same​ ​platform​ ​and working​ ​on​ ​the​ ​same​ ​accounts​ ​from​ ​lead​ ​to​ ​close.​ ​With​ ​both​ ​teams​ ​looking​ ​at​ ​the​ ​same​ ​data​, agreement​ ​on​ ​which​ ​prospects​ ​and​ ​customers​ ​to​ ​jointly​ ​pursue​ ​becomes​ natural.​ ​​ ​Once​ ​sales and​ ​marketing​ ​are​ ​aligned,​ ​the​ ​next​ ​logical​ ​step​ ​is​ ​to​ ​add​ ​the​ ​customer success and service​ ​teams.​ ​​Having​ ​all​ ​your​ ​customer​ ​facing​ ​teams​ ​on​ ​the​ ​same​ ​platform,​ ​working​ ​off​ ​a​ ​common​ ​account​ ​profile, with​ ​high​ ​quality​ ​data,​ ​results​ ​in​ ​unprecedented​ ​alignment​ ​and​ ​organizational​ ​growth.

“Selecting the right accounts and prospects is critical to effective account based marketing and sales and aligning those teams in effective execution,” said Heidi Tucker, VP of Global Alliances at InsideView. “InsideView is proud to partner with GleanView to deliver an account based solution that makes sales and marketing teams more informed, efficient and aligned in their account based initiatives.”

GleanView​ ​is​ ​the​ ​only​ ​account​ ​based​ ​solution​ ​that​ ​combines​ ​CRM,​ ​marketing​ ​automation​ ​and advanced​ ​analytics​ ​into​ ​one​ ​unified​ ​platform.​ ​Sales,​ ​marketing​ ​and​ ​service​ ​teams​ ​are​ ​all aligned​ ​around​ ​a​ ​common​ ​account​ ​view​ ​from​ ​lead​ ​to​ ​repeat​ ​customer.​ ​​ ​This​ ​alignment​ ​drives operational​ ​efficiencies​ ​in​ ​customer​ ​facing​ ​teams,​ ​resulting​ ​in​ ​both​ ​increased​ ​sales​ ​and increased​ ​customer​ ​retention.​ ​​GleanView​ ​is​ ​a​ ​privately​ ​held​ ​company​ ​headquartered​ ​in Jacksonville,​ ​FL.​ ​​​To​ ​learn​ ​more,​ ​visit​ ​​www.GleanView.com

By | 2017-12-12T10:26:05+00:00 December 12th, 2017|Press Release|0 Comments