Jacksonville, FL - Dec 5, 2017 Today GleanView announced a major expansion of its account based sales and marketing platform with the addition of built-in company and contact insights powered by InsideView, the leader in Targeting Intelligence. This powerful new upgrade embeds continuously refreshed intelligence on about 30+ million contacts and 13+ million companies from over 40,000 data sources directly into GleanView’s platform.
With this new natively embedded data set, sales and marketing teams can:
- Find new accounts that match their ideal customer profile using rich filters such as employee count, location, annual revenue, industry codes, keywords, technology profiles, and business news triggers. These accounts can then be jointly targeted by sales and marketing using GleanView.
- Find new contacts at target companies using filters like job function, title, and location. Turnover can make finding the right contact that matches the ideal persona at a target account difficult. With this new intelligence, teams can choose the best person to target and get complete contact information including phone, email, and address.
- Enrich existing accounts and contacts with up to 35 company data points and 18 contact data points. By giving teams the full demographic and technographic data, and latest news on all existing and new accounts, they can choose the best ones to focus on and discover the best time to reach out.
“GleanView is the ultimate engine to execute account based sales and marketing plays, said GleanView CEO Bill Calhoun, but clean, accurate data is needed to fuel the engine. InsideView is the leading provider of Targeting Intelligence, so they are the perfect partner to help power our platform and strengthen our leadership in the account based solution space.”
Traditionally, B2B sales and marketing teams have operated independently of each other, using different technology solutions and sometimes working towards different goals. Marketers are tasked with generating qualified leads while sales is focused on closing deals. In an ideal world, these two processes are aligned. However, more often than not, sales considers many marketing leads to be not qualified, and marketing thinks the sales team doesn’t follow up on the leads they work so hard to generate.
The solution to this problem lies in getting both sales and marketing on the same platform and working on the same accounts from lead to close. With both teams looking at the same data, agreement on which prospects and customers to jointly pursue becomes natural. Once sales and marketing are aligned, the next logical step is to add the customer success and service teams. Having all your customer facing teams on the same platform, working off a common account profile, with high quality data, results in unprecedented alignment and organizational growth.
“Selecting the right accounts and prospects is critical to effective account based marketing and sales and aligning those teams in effective execution,” said Heidi Tucker, VP of Global Alliances at InsideView. “InsideView is proud to partner with GleanView to deliver an account based solution that makes sales and marketing teams more informed, efficient and aligned in their account based initiatives.”
GleanView is the only account based solution that combines CRM, marketing automation and advanced analytics into one unified platform. Sales, marketing and service teams are all aligned around a common account view from lead to repeat customer. This alignment drives operational efficiencies in customer facing teams, resulting in both increased sales and increased customer retention. GleanView is a privately held company headquartered in Jacksonville, FL. To learn more, visit www.GleanView.com